Archive

• Cards & More. Design and illustration. Fun projects for special occasions.

  

  HA! Goodbye Card

  A farewell card designed for a coworker renowned for her loud and contagious laughter.

  

  Hangover Kit

  For Cheil Canada’s summer party, we decided to build some anticipation by creating “hangover kit” invitations and delivering them prior to the party. The kit had hangover essentials inside: gum, a water bottle, Advil, sunglasses, junk food and more. On the back of the invite I wrote a step-by-step guide to surviving a hangover in the office.

  

  Just Like Daddy

  A custom Father’s Day card designed for a special first Fathers Day, using a suiting playful image and hand drawn type.

  

  Valentine's

  This year for Valentine’s I was inspired by movie quotes that are a little less traditional on the topic of love.
  Adam Sandler, Punch Drunk Love: “I just wanna smash your face with a fuckin’ sledgehammer.”
  Ellen Page, Juno: “I think I’m in love with you, cause, you’re like, the coolest person I’ve ever met, and you don’t even have to try… you know?”
  Tina Fey, This is Where I Leave You: “Love causes cancer, like everything else. But it has its moments.”

• Misinformation & Manipulation. Art Direction and Design. A design project and awareness campaign consisting of 4 posters and a companion book. The project stemmed from research on the media’s ability to transform stories, images, and you – a consumer of mass media. I was conceptually inspired by a quote from Sir James Jean: “kaleidoscopic rearrangement – fragments of knowledge being fit together in an unsuspecting manner – sometimes diverting the whole current of human thought.” I used the metaphor of a kaleidoscope to communicate how easy it is for information to be spun, manipulated, and changed drastically. The tiniest shift of a kaleidoscope completely changes the image we see. This idea applies to modern media – a tiny shift in content can alter the whole story we are presented with. The kaleidoscope metaphor is carried through the series of posters. The "Misinformation and Manipulation" book was designed and written to be an informative but easy read, with a bold and interesting design approach.

  

  
• Inside Out. Art Direction and Design. A collection of personal journal entries by Victoria Baker, an extremely creative and unique individual with a knack for words. The book was designed to convey her emotions and words- her story- in an interesting and dynamic way, while leaving a visual impression as lasting as the impression left by those words. She provided me with journals from 2007-2011, from which I chose entries that had strong emotions that inspired an image and design. I used a combination of hand drawn and computer-generated type to tell her story, for a personal journal feel throughout.

  
• Drawn. Illustration. Various personal and commissioned projects.

  

  Alphabots

  Final print 42 x 32 inches. A commissioned piece. In the early stages of the process I forced every member of my family to draw their vision of a robot, wanting different perspectives for inspiration. The K, the only sad Alphabot, was directly inspired by my grandmother’s doodle. She was going through treatment for breast cancer at the time. I thought he was cute, and I liked how her state of mind came through in her scribble.

  

  Tomatos

  The resulting piece from a series of drawings where I studied the form of a tomato in various materials, mixing realism with a stylized abstraction.

  

  Faces

  A personal work in progress based on illustrations I do of people- mostly strangers but sometimes inspired by someone close to me- who have a look in their eyes, or a story waiting to be told. I do the drawings and based on that quick but often lasting impression, I am working to further develop and write their stories. From here, I aim to do prints as well as a digital experience.

• Logos. Art direction and design. I start with research and out-of-the-box thinking to develop a strong concept for design.

  

  Fire Your Marketers

  This logo stemmed from research on metaphors and symbolism surrounding fire. The alchemy symbol for fire, a basic triangle, represents fire as a catalyst for initiating and completing transformation, and lifting out of limitation – reflective of the agency’s capabilities. A friendly looking serif was used in contrast to the heavy sans serif in order to counter the strength of the word “fire” with a humble, friendly, and approachable vibe representative of the guys at Fire.

  

  Cozy Crochet

  A logo design done for a small side business selling a number of crochet items. The illustrative approach was used to reflect the warm, friendly and “cozy” aspect of the client and her work. The illustration was inspired by a photo the client had taken of crochet needles hinting at the shape of a heart. Combined with hand-drawn type, the resulting logo reflects the handmade and friendly vibe of the client’s work itself.

• Weddings. Design and Illustration. Designing wedding invitations is a fun opportunity to communicate a couple's personality, resulting in a unique design process each time. From developing a good understanding of the client, I am able to design invitations that are very personalized and are a strong reflection of the bride and groom's relationship and the type of wedding they have planned.

  

  Lindsay and David

  Lindsay and David are a sweet, quiet and intelligent couple. He is a game developer, she is a librarian and she wanted a book-themed illustrated invitation that would reflect them, their personalities and their wedding, which took place in a cozy coffee shop.

  

  Amanda-Dawn and Chris

  Amanda-Dawn and Chris had an intimate fall wedding with beautiful rustic, country touches by the bride. I created an invitation bound into a small booklet with cover, invite, and the RSVP as a perforated last page. The invitations were personalized using their fingerprints, and a line from their vows. I designed a number of other print pieces for this wedding. The Bridal shower invitations, shown above left, were designed to be a memento for the bride to keep, with its inclusion of space for guests to write well wishes, advice and kind words. The Jack and Jill tickets designed with fun typography built big anticipation for a great party. Other work included bridal shower favours, programs, and the guest book.

  

  Jennifer and Jordon

  Jordon and Jen came to me about invitations with only two requests: they wanted them illustrated, and they wanted cats. I ran with it. They were having a fall wedding at a conservation area, with fun details like midnight poutine, an all- you-can-eat buffet of comfort foods, and board games to play. I wanted the invitations to be representative of Jen and Jord and their playful vibe. Kraft paper and twine were the finishing touches on these fun invitations for a fall wedding.

• Web. Various digital projects. I like beautiful online experiences, that are easy to use, concise, seamless and super intuitive- all considerations in any web project I do.

  

  LaurenLindberg.ca

  Designed to showcase my work and my personality, I wanted big, bold imagery, room for my ramblings in spaces that made sense, and legibility, logic and impact across all devices. Maybe it’s cheesy to cite my own website, but in other web projects, you can design your heart out, and, depending on developer, budget, client, etc., your vision can get lost. Not in this case. Dev work by the awesome Adel Amodwala.

  

  Penthouse Queen

  A website design for Toronto real estate agent Claudine Montano. The visual language stemmed from her existing branding. Using existing branding, the brief called for a design that would communicate a high-end look and feel. In using a clean layout with large, beautiful visuals, as well as an abundance of white space, the website successfully meets her needs.

  

  Citi ThankYou®

  While at Critical Mass, I spent time on the ThankYou team. Tasks on this team involved designing emails and web content for the ThankYou Rewards site. This is a sample of a Mother’s Day themed design for the landing page, and home page for the ThankYou Rewards website. Imagery was selected to tell a story between the two pages and was retouched to fit the template of the website.

• Samsung. Design. While working at Cheil, I worked on everything Samsung, from sell sheets, product guides, microsites and banners, to social media campaigns and credit card designs. In all Samsung work, my goal is to create pieces that are as clean, dynamic and as well designed as possible while following the Samsung style guide and client mandatories.

  

  Samsung Q&A Live at CES

  At the 2015 Consumer Electronics Show, Samsung made use of social media to engage their consumers in a “Q&A: Live at CES” feature. Questions were received via Twitter and Facebook, and short video segments were made in response. I was tasked with designing the logo and its animation for these videos. Following Samsung brand guidelines, I designed this logo playing off the back and forth of a Q&A, using a speech bubble and a sans serif typeface for a bold mark that works in print as well as in motion. See the work in motion here. All motion and video work was done by Six01.

  

  Samsung Social

  This series of social posts were designed for a contest to win a Shape speaker from Samsung. I was briefed to do illustrations for three different posts, demonstrating the use of the Shape speaker wirelessly throughout the house. The first post introduced the contest, the second was a call for entries, and the third was used to announce the winner.

  

  Samsung Credit Card

  Cheil was tasked with designing a Samsung credit card for use in the Samsung Brand Stores (located in Burnaby, BC, Richmond BC, and the West Edmonton Mall). Each member of the design team created 2-3 looks for the Citibank affiliated card. From those options, they chose this design. For a design that was cohesive, consistent and smart, I chose to make use of vector icons we had created for previous Brand Store marketing. This look has since been carried through a wide variety of marketing materials created for the Brand Stores.

  

  Note 4 Youtube Masthead

  This project allowed me the opportunity to work on a more user-experienced based piece of design. This banner ad was featured on YouTube for one day only, allowing users to create and send a personalized Holiday card (Samsung-branded). The ad prompted users to initiate their webcam in order to take a photo of their face and place it within a funny holiday image. Determining logical user flow and navigation were huge design considerations in the iterative design process of this project. Three different visual concepts were presented to the client. Ultimately they chose this skin featuring a soft blue winter scene with falling snow in the intro animation. Development and animation for the banner were done by Steamwalker.