Samsung. Design. While working at Cheil, I worked on everything Samsung, from sell sheets, product guides, microsites and banners, to social media campaigns and credit card designs. In all Samsung work, my goal is to create pieces that are as clean, dynamic and as well designed as possible while following the Samsung style guide and client mandatories.
Samsung Q&A Live at CES

At the 2015 Consumer Electronics Show, Samsung made use of social media to engage their consumers in a “Q&A: Live at CES” feature. Questions were received via Twitter and Facebook, and short video segments were made in response. I was tasked with designing the logo and its animation for these videos. Following Samsung brand guidelines, I designed this logo playing off the back and forth of a Q&A, using a speech bubble and a sans serif typeface for a bold mark that works in print as well as in motion. See the work in motion here. All motion and video work was done by Six01.

Samsung Social

This series of social posts were designed for a contest to win a Shape speaker from Samsung. I was briefed to do illustrations for three different posts, demonstrating the use of the Shape speaker wirelessly throughout the house. The first post introduced the contest, the second was a call for entries, and the third was used to announce the winner.

Samsung Credit Card

Cheil was tasked with designing a Samsung credit card for use in the Samsung Brand Stores (located in Burnaby, BC, Richmond BC, and the West Edmonton Mall). Each member of the design team created 2-3 looks for the Citibank affiliated card. From those options, they chose this design. For a design that was cohesive, consistent and smart, I chose to make use of vector icons we had created for previous Brand Store marketing. This look has since been carried through a wide variety of marketing materials created for the Brand Stores.

Note 4 Youtube Masthead

This project allowed me the opportunity to work on a more user-experienced based piece of design. This banner ad was featured on YouTube for one day only, allowing users to create and send a personalized Holiday card (Samsung-branded). The ad prompted users to initiate their webcam in order to take a photo of their face and place it within a funny holiday image. Determining logical user flow and navigation were huge design considerations in the iterative design process of this project. Three different visual concepts were presented to the client. Ultimately they chose this skin featuring a soft blue winter scene with falling snow in the intro animation. Development and animation for the banner were done by Steamwalker.